June 15, 2021
Starting a new business or rebranding an existing one can be an intimidating process, but it doesn’t have to be! When the designer-client team has a clear plan and solid communication, building your new brand can be fun and rewarding. Take a peek behind the scenes of the rebrand for The Center Studio + Boutique.
The Center Studio + Boutique is a family-owned yoga studio and wellness boutique. It has been at the same location in San Luis Obispo for many years and is well known to the local community. The Center’s branding is all about wellness, empowerment, and inclusivity.
Since The Center wanted an entire rebranding we started by looking at the big picture. We discussed their macro goals, such as positioning the brand as fun and welcoming, while keeping the image of a durable, trusted institution.
Next, we looked at the micro goals, including things like color, versatile logos, and clear messaging. With the company’s mission and vision in mind, we created client profiles and decided on a design direction. When we felt right about the plan, the first round of concepts began.
I presented the client with a Brand Identity document suggesting logo design concepts and various examples of mockups that show real world examples. This helps give them an idea of how the concept would look online, for the website and social media, or on business cards and stores fronts. Once the design is approved by the client, the file types are finalized and delivered.
We gave new life to The Center’s existing Squarespace website with all new colors and branding elements. I’m really happy with how it turned out, take a look!
After planning, collaboration, and a little design magic, we created a beautiful, adaptable new rebrand that clearly communicates The Center’s welcoming vibe. The warm color palette, clean fonts, and simple design create a cohesive, recognizable style that works beautifully from website to signage.
The updated website is easy for the client to use, so they can keep their look fresh and updated. And, built to promote the studio and boutique, and grow their customer base.
Interested in discussing how an inviting new website and effective branding can grow your business, let’s chat!