Shopify Ecommerce Website Design – You Need {Ther•Happy}

THE PROJECT:

Create a Shopify ecommerce website design that will delight customers and inspire them to take action. Read on to learn more about the brand and the process behind the project.

THE BRAND:

When Natalie’s clients couldn’t stop raving about the therapeutic mists that she used to complement her Pilates practice, she decided to make a business out of them! Ther•Happy sells therapeutic mists that use essential oils and fragrances to help people “Calm the f*ck down,” “Rise the f*ck up,” and “Go the f*ck to sleep.”

In addition to selling her amazing mists, Natalie’s business model includes supporting local businesses and donating to worthy organizations through her “Give Back” program.

THE PROCESS:

Shopify is a robust ecommerce platform that is simple to use and easily adaptable for different types of businesses. So when Natalie wanted to grow her online store and give her sales a boost, it was the logical choice.

Natalie wanted her site to be fun, yet simple and classy. Together we went over her design inspirations and found some great Shopify templates (or “themes”) that fit her brand and her style. After the platform and style are decided, it’s on to the details.

Before we started on the website design, we needed to decide on the photographs we were going to use for both the site and social media. And that meant taking lots of product photos!

Since Natalie’s website is light on copy, the photos need to do a lot of the heavy lifting. We chose pictures that were simple and bright, so visitors to the site immediately see the product and the label. After the shoot and some light editing, it was time to build out the site design.

Then we add the words, and that’s where the copywriter comes in. Just as important as the design of a site is the messaging. Writing copy is not my strength, so I love to work alongside other creatives to craft a clear message that will help to strategically guide visitors through the site and to the “Buy” button!

Then we put it all together, and that’s when the magic starts!

THE RESULT:

A glowing new Shopify ecommerce website design that brings laughter and delight to customers and makes purchasing products a no-brainer. The site feels comfortable and fun, the products are represented simply and beautifully, and the subtle branding is clear and recognizable.

“Nikkole made everything seem easy and effortless. She was able to take my words and thoughts and create a beautiful site for me. Her willingness and determination to learn new skills or troubleshoot new applications were greatly appreciated.”

– NATALIE GARAY, Owner of {ther•happy}

Take a look at the site and shop the product.  I love Shopify ecommerce website design projects. It is a great platform for product based businesses looking to grow…

Ready to have a website you love and that grows your product based business? Let’s chat.