May 12, 2021
Project XO (PXO) designs, plans, and organizes exclusive and unique experience. Owner Hannah focuses specifically on special date nights for couples on the Central Coast of California. She came to the Creative Studio to work with us on brand identity and website design for her new business.
As with all brand identity projects, we began by identifying the foundations of the brand. Who they are, who they serve, and their core values and mission. We created a logo and variations, a curated color palette, and defined the look and the feel of the imagery that would go on the website to come.
A neutral color scheme with a hint of pink to allude to the romance she helps create. We didn’t want it to be overly feminine as we wanted it to appeal to both men and women who would be booking these experiences.
The next step after brand identity was to put it together for a website design. We chose to build on Squarespace for a few reasons. It easily integrates with the current programs she uses for scheduling and managing date night experiences and it was an easy platform to teach Project XO how to edit her own content. After off-boarding we wanted to make sure Hannah could update her site with the expanding services.
Squarespace is a great platform and has everything one needs to grow their business online. The website builder makes it easy to customize your site and add the tools you need to grow your business. Check it out!
“Nikkole is so patient and extremely organized! She’s with you every step of the way as your brand is brought to life.”– Hannah Lique Naitove
And if you are ready to book your own brand identity or website design project, let’s chat!